ADVENTURESS | SPEAKER | EXPANSION ARCHITECT
JENNIFER
Success Shouldn’t Cost You Yourself
If scaling your business requires you to split, harden, or disappear your structure is unable to support your goals. We help women build profitable companies through real connection, uncompromising integrity, financial power, and courageous expansion.
You don’t need more hustle. You need a stronger room.
WILDER
Hi, I’m Jennifer Wilder.
I help high-capacity women founders grow profitable companies, build real wealth, and live more expansive, integrated lives.
Founder of LANEY & LU, GINGER FOX, and Altitude Companies.
Creator of the Wilder Way.
Explore our offers
I offer high-level support for women building serious companies and expansive lives through private advisory, curated rooms, and transformational experiences.
Every offer is rooted in the Wilder Way: real relationships, meaningful impact, uncompromising integrity, whole wellness, wealth creation, and bold adventure.
Curated Rooms & Events
Intimate dinners, adventurous retreats, and intentional gatherings designed to cultivate genuine relationships, courageous conversations, and the kind of proximity that expands both profit and perspective.
The Altitude Salon
A private leadership forum for serious women building serious companies where structure strengthens, margins sharpen, and you are refined for the next altitude.
Private Advisory
Strategic coaching and CEO-level calibration for founders scaling beyond $500K who want sharper structure, stronger margins, and leadership capacity that matches your growth.
You might know me from one of my hospitality brands.
LANEY & LU.
GINGER FOX.
PALETTE.
For over a decade, I’ve built community-rooted, multi-million-dollar businesses from the ground up — hiring teams, navigating downturns, managing payroll, closing locations, opening new ones, and learning what actually holds up under pressure.
This isn’t theory.
It’s lived experience.
And somewhere along the way, women kept asking me the same thing:
“How are you building all of this… and still yourself?”
That question became my life’s work.
THE WILDER WAY
My Philosophy
The Wilder Way isn’t just a framework - it’s a blueprint for building wealth, wellness, and a wildly aligned life. The Wilder Way is built for women who are done sacrificing themselves for success. I’ve scaled multiple 7-figure brands and coached powerhouse leaders, and I know the truth: alignment changes everything.
Are you ready to lead, live, and grow on your own terms?
Genuine Relationships
Not surface-level networking, but the kind of connection that calls you higher, reflects your truth, and reminds you that you were never meant to do this alone.
Whole Wellness
The non-negotiable foundation of greatness — fueling your body, mind, and spirit like the ultimate asset so your success actually sustains you.
Meaningful Impact
Beyond achievement or accolades — it’s about creating change that ripples through people, communities, and generations long after you’ve left the room.
Wealth Creation
Claiming financial power as a pathway to freedom, influence, and impact — because your money gets to serve a mission as bold as your vision.
Accountability with Integrity
The rare gift of being held to your highest standard — where support meets challenge, and your growth is built on truth, not hustle.
Adventure
A devotion to the wild, to saying ‘yes’ when your comfort zone whispers ‘no’ - once in a lifetime experiences that ignite courage and expands your edge.
Coming Soon
J E N N I F E R W I L D E R M A S T E R M I N D
COMMUNITY
LIKE NO OTHER
This mastermind is community like no other.
You’ve achieved more than most ever will - but you know there’s another level calling you.
In this community strategy meets soul, wealth meets wellness, and achievement finally feels like freedom. Built on six powerful pillars, this isn’t just growth - it’s expansion into the woman you were always meant to be.
Are you ready to stop choosing between achievement and alignment - and finally have both?
Find me in the wild.
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LANEY & LU | Inspired Eatery
Dynamic and wildly popular plant-centric inspired eatery located in Portsmouth’s West End in New Hampshire. LANEY & LU is committed to serving our community exceptional, locally and mindfully sourced ingredients. Their bold menu includes specialty coffee and tea drinks, smoothies, smoothie bowls, salads, grain bowls, avocado toast, egg sandwiches and more.
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GINGER FOX | Artisan Bakery
Located in Stratham, New Hampshire, GINGER FOX is a European-style bakery that combines traditional and alternative baking techniques and mindfully sourcing only the best ingredients. The menu includes a full coffee and tea program, croissants, muffins, breads, savory and sweet pastry, cakes, gluten free and vegan options, gourmet sandwiches, salad, soup, and convenient grab ‘n go items.
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PALETTE | Experiential Food
PALETTE is an experiential food and gifting company that offers beautifully crafted graze boxes, boards and tables serving Maine, New Hampshire, and Massachusetts. They intentionally design interactive, artfully arranged charcuterie and crudite centerpieces to gather around, talk about, and collectively ‘mmm’ over.
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EVENTS
Throughout the year, we curate a inspirational and empowering events that will set your heart and mind in motion to move to the next evolution of your life and business. From ELEVATE to entrepreneurial talks to an innovative lunch series, stay in touch to be the first to know about these upcoming experiences.
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ALTITUDE | Elevated Experiences
ALTITUDE is a container for Jennifer’s passions – envisioning and cultivating hospitality brands and experiences, live inspirational and educational events, and coaching and consultancy services based on a love for teaching others how to engineer the life and business of their dreams.
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SPEAKING
Jennifer is an experienced and dynamic speaker that supports educators, professionals, entrepreneurs, and business owners in a myriad of ways to provide massive value while creating lasting impact. Download Jennifer’s speaker package below to learn more about her offerings.
Meet My Companies
If scaling your business requires you to split, harden, or disappear your structure is unable to support your goals. We help women build profitable companies through real connection, uncompromising integrity, financial power, and courageous expansion.
You don’t need more hustle. You need a stronger room.
LANEY & LU
LANEY & LU is more than a plant-forward eatery in Portsmouth’s West End; it’s a masterclass in brand-driven, community-rooted hospitality.
Built on locally and mindfully sourced ingredients, bold seasonal menus, and intentional experience design, the café reflects my business philosophies in action where operational excellence, meaningful connection, and disciplined structure create a business that sustains both people and profit.
From specialty coffee and vibrant smoothies to thoughtfully composed grain bowls and seasonal offerings, every detail is designed to nourish body, community, and long-term growth.
GINGER FOX BAKERY
GINGER FOX is a European-inspired artisan bakery in Stratham, New Hampshire and a study in disciplined craft meeting elevated brand design.
Rooted in classic technique, seasonal ingredients, and refined execution, Ginger Fox reflects the my business philosophy through precision, patience, and uncompromising standards. Every pastry, cake, and curated offering is built with intention proving that excellence, when consistently delivered, becomes both reputation and revenue.
Beyond the counter, Ginger Fox represents what happens when creative vision is paired with operational rigor. It’s a hospitality brand designed to delight, endure, and scale.
GINGER FOX BAKERY
GINGER FOX is a European-inspired artisan bakery in Stratham, New Hampshire and a study in disciplined craft meeting elevated brand design.
Rooted in classic technique, seasonal ingredients, and refined execution, Ginger Fox reflects the my business philosophy through precision, patience, and uncompromising standards. Every pastry, cake, and curated offering is built with intention proving that excellence, when consistently delivered, becomes both reputation and revenue.
Beyond the counter, Ginger Fox represents what happens when creative vision is paired with operational rigor. It’s a hospitality brand designed to delight, endure, and scale.